We started by reimagining the basis of the brand. VW Elevating Roofs weren’t selling a practical product, they were selling the adventures that their product would make possible. With that in mind, we started by rebranding to a logo that harnessed the ‘tent’ shape, and included silhouetted forestry and a night sky, as a very literal representation of the product.
We then created a website that was based largely around aspirational imagery, showing the adventures that an elevating roof would enable. The website included simple, clean navigation with plenty of calls to action, along with a protected area for resellers to access preferential pricing and documents.