Shoeyz Shots

A substantial rebrand and packaging redesign for one of the UK's premier test-tube shot brands.

  • Year2018
  • Length2 Months
  • WorksBranding, Packaging

Tools we used

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • WordPress
  • WooCommerce

The Challenge

Shoeyz Shots & Mmwah brands, both owned by Inatube Drinks, were extremely popular, great tasting and in high demand, however the packaging let down the product. We were tasked with refreshing the Shoeyz Shots brand identity and packaging, to bring a fresh, colourful and vibrant new look to the full range.

We were also asked to create new, more colourful labels for the on-trade sector, who purchased the larger bottles of shot liquor from wholesalers and direct from Inatube Drinks.

Finally, Shoeyz also needed a new website, selling direct to the trade and retail customers. The new site needed customisation options for shot boxes, along with age verification and custom checkout fields to validate the customer.

What We Did

After researching the product and it’s competitors carefully, we decided to highlight the amazing flavour range that Shoeyz offers, by creating a powerful, refreshing and colourful look for the packaging, featuring fresh, juicy fruit segments, in a whirlwind of flavours.

We then brought together crisp, clean and sharp fruit and ingredient photography to create the labels for the Mmwah brand of on-trade bottles, that grabbed the attention of any wholesale shopper!

For the website, we worked hard to create a simple to navigate website, with a straight-forward customiser option for end users.

Implementation & Completion

The new packaging and branding has been extremely well received by both customers and Inatube, by creating a much more appealing on-shelf look that draws the customers eye and generates an interest in the product.


Both the Shoeyz and Mmwah packaging have been in use for over 6 months and is a fixture on many shop shelves across the UK.

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