Shoeyz Shots & Mmwah brands, both owned by Inatube Drinks, were extremely popular, great tasting and in high demand, however the packaging let down the product. We were tasked with refreshing the Shoeyz Shots brand identity and packaging, to bring a fresh, colourful and vibrant new look to the full range.
We were also asked to create new, more colourful labels for the on-trade sector, who purchased the larger bottles of shot liquor from wholesalers and direct from Inatube Drinks.
Finally, Shoeyz also needed a new website, selling direct to the trade and retail customers. The new site needed customisation options for shot boxes, along with age verification and custom checkout fields to validate the customer.