Andrew Dean Magic

The North West's most talented comedian, gets a very personal brand identity makeover!

  • Year2019
  • Length2 Weeks
  • WorksBranding, Print

Tools we used

  • Adobe Illustrator
  • Adobe Photoshop

The Challenge

Following a chance meeting at a party where Andrew was performing, we were tasked with developing a new brand identity that was more personal, informal and yet professional. We responded with a brand that, once you’ve met Andy in person, could only have been designed for him!

What We Did

Andy asked us to come up with a new brand identity that steered away from cliche imagery of rabbits from hats and ‘stage magic’, and instead focussed on the ‘close-up’ magic that he’s become famous for.

As a seasoned performer with a razor sharp wit, it made much more sense to create a brand identity that personified Andy in logo form.

Implementation & Completion

We worked closely with Andy to develop a brand identity and supporting materials to help him promote his unique style of magic, that catered to a multitude of different markets, including Wedding Magic, Corporate Events and much more.

 

We’ve even helped Andy develop his own signature design playing cards, that make great use of the tie and glasses logo element. In conclusion, Andy is quite possibly the nicest client we’ve ever had the good fortune to work with, and we look forward to working on even more interesting projects with him in future!

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